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Local SEO

Get found by customers near you

Local SEO for businesses that serve a city or region. We optimise your Google Business Profile, your business details across the web and your location pages, so you show up when nearby customers search.

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What local SEO covers

5 areas
  • Google Business Profile Formerly Google My Business (GMB)
  • Business details and citations The same name, address and phone number everywhere
  • Reviews More genuine reviews, and replies to every one
  • Location and service-area pages Useful pages for the places you actually serve
  • Local tracking Calls, direction requests and enquiries from local search

Why local search matters

When someone searches for a service "near me" or in their city, Google usually shows a map with a few local businesses before the regular results. Those businesses get the first calls, visits and enquiries.

  • The map results come first

    For local searches, the map listings sit at the top of the page, so a strong Google Business Profile can matter as much as your website.

  • Customers compare before they call

    People check your reviews, photos, opening hours and replies before choosing who to contact.

  • Search engines check your details

    If your name, address or phone number differ from one website to another, search engines and AI tools trust them less.

Google Business Profile optimisation

Your Google Business Profile, formerly called Google My Business (GMB), is often the first thing local customers see. We make it complete, accurate and active.

  • Setup and verification Create or claim your profile and help you through Google’s verification
  • Categories and services The right primary and secondary categories, with your services listed clearly
  • Business information Hours, service areas, contact details and a description written for customers
  • Photos and updates Real photos of your business and regular posts that keep the profile current

Citations, reviews and location pages

Beyond your profile, local rankings depend on how consistently your business appears across the web, what customers say about you, and whether your website clearly covers the places you serve.

  • NAP consistency Find and fix mismatched name, address and phone details on directories and listings
  • Local citations Accurate listings on the directories that matter for your industry and area
  • Review management A simple way to ask happy customers for reviews, and helpful replies to every review
  • Location and service-area pages Genuinely useful pages for each area you serve, not copies with the town name swapped
  • Local schema markup LocalBusiness structured data that describes your business to search engines

How we approach local SEO

The same four steps we use for every client, focused on the places you serve.

  1. 01

    Audit

    We review your Google Business Profile, listings, reviews and local pages, free of charge.

  2. 02

    Fix

    We correct your profile and business details first, because they affect everything else.

  3. 03

    Build

    We add citations, improve or create location pages and set up a steady flow of reviews.

  4. 04

    Measure

    We track calls, direction requests, website visits and enquiries from local search, and report in plain language.

Who local SEO is for

Any business whose customers are in a specific city, district or region, whether they visit you or you go to them.

See all our SEO services

A good fit if you run

  • A shop, clinic, office or venue Where customers visit you in person
  • A service-area business Where you travel to customers across an area
  • A business with several locations Where each branch needs its own profile and page

Local SEO questions

Google Business Profile, reviews and map results.

Is Google Business Profile the same as Google My Business (GMB)?

Yes. Google renamed Google My Business to Google Business Profile. It’s the free listing that shows your business on Google Search and Google Maps.

Do I need a shop or office address to appear in local results?

No. If you travel to customers, you can set up your profile as a service-area business and hide your address. Google’s rules on addresses still apply, so we’ll check what fits your business.

Can you guarantee a place in the Google Maps top 3?

No. Google decides map rankings, and they depend partly on where the searcher is. We commit to doing the work that improves your local visibility and reporting honestly on the results.

Will you write or buy reviews for us?

No. Fake or paid reviews break Google’s policies and can get your profile penalised. We help you ask real customers for reviews and reply to them well.

How long does local SEO take?

Fixing your profile and business details can help fairly quickly, while reviews, citations and location pages build up over months. Your audit will give you a realistic picture for your area and competition.

Does local SEO help with AI search too?

It helps. Consistent business details and a complete profile make it easier for AI tools to describe your business accurately. Learn about AI search optimization .

Start with a free local SEO audit

We’ll review your Google Business Profile, listings and local pages and show you the fixes most likely to bring in more local enquiries.

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